TIME Bicycles selects Sport Import as exclusive distribution partner for four countries

Sport Import is now the exclusive distributor in Germany, Poland, Slovenia, and Croatia for TIME Bicycles. The European brand specializes in manufacturing premium framesets using advanced carbon technologies from the automotive and aerospace industries. With TIME, Sport Import strengthens its portfolio in the high-performance road and gravel segments.

“We are excited to make this change in the market and believe that Sport Import is the right partner to build a strong future for TIME Bicycles in Germany, Poland, Slovenia and Croatia. We look forward to working closely with them to service the market and to further grow TIME position in the premium segment, European produced, high performance bicycle brand,” says Marek Zaskvara, TIME Bicycles VP of EU & Distributor Sales.

TIME is one of the most prestigious brands in cycling and produces all of its bicycles in Europe using a proprietary Resin Transfer Molding (RTM) technology and Braided Carbon Structures (BCS) instead of the traditional prepreg carbon construction so common throughout Asia. “This is a similar technology as used in high end automotive and aerospace industries by brands such as BMW, Polestar, Aston Martin, Boeing and others,” says Tony Karklins, TIME Bicycles CEO.

“As a leading European sports performance distributor, SPORT IMPORT is carefully choosing the brands we represent in order to make our portfolio even more attractive to our dealers. TIME is the perfect fit for us, with its outstanding history and appeal in road racing and gravel, and its innovative technology and production here in Europe,” comments Alexander Reinfeld, owner of the Edewecht based European distributor. “We are excited to invite our new TIME dealers to see the production first hand in Slovakia.”