Sport Import was awarded twice at the international SRAM Distributor Meeting in Colorado Springs: as Best Distributor for Zipp and Best Distributor for RockShox. These recognitions underscore Sport Import’s strong market position and ongoing commitment to the premium brands in the SRAM portfolio.
The award for RockShox recognizes Sport Import’s exceptional success with Flight Attendant, RockShox’s electronic suspension system. According to Tibor Gijssen, Director of Aftermarket Sales EMEA at SRAM, no other distributor has established the system so successfully on the market. Sport Import also impresses with its comprehensive product range and exceptionally fast response time – a decisive factor for specialist dealers and their customers. Sport Import has been an official RockShox Distributor Center since 1992, which underlines the close and long-standing cooperation with the brand.
Sport Import also sets standards as the largest Zipp distributor in Europe. SRAM particularly appreciated the consistent Margin Saver Program, which supports dealers and strengthens long-term partnerships. Sport Import was also able to realize strong growth for Zipp products and further promote the brand in Europe. Sport Import is the sole distributor for Zipp in Germany and Austria.
“SRAM stands for technical innovation like hardly any other manufacturer – and this fits perfectly with our strategy to not only sell products, but to combine this with our knowledge, service and marketing. With our many years of sales and technical expertise, we can provide retailers with optimum support. We are delighted that we have now received two awards for this work and this motivates us to continue on this path,” says Alexander Reinfeld, Managing Director and owner of Sport Import.
Sport Import has been a distributor for Rockshox since 1992 and for SRAM since 2002. Zipp has complemented the portfolio since 2009. With its current successes, the company is consolidating its position as one of the leading partners for SRAM in Europe.
