From the very beginning, Redshift Sports has specialized in improving the riding experience through high-quality and well-designed products: With a strong focus on comfort and performance, the brand has attracted worldwide attention, particularly with its patented damping systems and aerodynamic components. The founders of Redshift Sports are mechanical engineers. They have combined their professional expertise with their personal passion for cycling to create Redshift. All products are designed, tested and hand-assembled in Philadelphia, where the team is uncompromisingly dedicated to quality and customer service. The Philadelphia-based brand and European distributor Sport Import are now announcing the collaboration in Germany, Austria, Belgium, the Netherlands, Luxembourg, Poland, Slovenia, Croatia, Bulgaria and Romania.
“We are thrilled to be partnering with Sport Import for distribution of Redshift products in Germany and surrounding countries. Sport Import has the knowledge, experience and a vast dealer network to help us continue to grow;” says Erik de Brun, Co-Founder of Redshift.
Kristina Jordan, Category Manager at Sport Import on the new brand: “I am delighted that we can expand our portfolio with Redshift to include innovative and well thought-out products for cyclists. Redshift offers clear advantages for anyone who wants to combine performance and comfort and stand out from the competition. The damping stem in particular, which I have been using myself for years, is a real game changer in my opinion.”
With the addition of Redshift, Sport Import continues its ongoing search for innovative brands that offer real added value to retailers and end users. The collaboration underlines the commitment of both companies to take the riding experience to a new level with their products. Redshift Sports products are now available in Sport Import’s B2B webshop.
