From March 28–30, you’ll find us at Cyclingworld Düsseldorf – the trade show for everyone who doesn’t just ride bikes, but lives them. We’re bringing along a curated selection of top brands, exciting innovations, and our team for direct, personal exchange. TIME Bicycles will be celebrating its Sport Import debut in Düsseldorf! The innovative brand […]

Sport Import was awarded twice at the international SRAM Distributor Meeting in Colorado Springs: as Best Distributor for Zipp and Best Distributor for RockShox. These recognitions underscore Sport Import’s strong market position and ongoing commitment to the premium brands in the SRAM portfolio. The award for RockShox recognizes Sport Import’s exceptional success with Flight Attendant, […]

The development of the Ambit GC Carbon handlebar started with a very clear objective: how can a handlebar reduce the load on the rider without compromising on control? The answer lies in the handlebar’s patent-pending oval geometry, which specifically absorbs high-frequency vibrations while maintaining stiffness where it is needed for precise steering. With the Ambit […]

Sport Import is now the exclusive distributor in Germany, Poland, Slovenia, and Croatia for TIME Bicycles. The European brand specializes in manufacturing premium framesets using advanced carbon technologies from the automotive and aerospace industries. With TIME, Sport Import strengthens its portfolio in the high-performance road and gravel segments. “We are excited to make this change […]

The new Ambit Breach Chain Guide is designed for riders who demand precision, reliability, and ultimate chain security in the toughest conditions. Perfect for All Mountain, Enduro, and Downhill, this chain guide combines smart engineering with rugged durability. Key Features: Tool-Free Quick Access: A new system makes it possible to open the guide effortlessly without […]

Ambit Components already proved what is in its DNA when it was founded in 2023 with its first flat pedal: Innovation and functionality have been at the heart of all product developments ever since, pushed forward in close collaboration with Ambit athletes. Now Ambit Components announces the launch of the new “Breach” flat pedal. It […]